The Story of Cara Pratt

In this episode of Shopless, we welcome retail media legend Cara Pratt for a very fun, very nerdy walk through her career, from stocking deodorant and accidentally ordering way too much Chapstick, to helping build some of the biggest data and retail media businesses in the industry.

We get into Cara’s career path along with conversations around clean data, retail media, AI, measurement, and the future of commerce. Cara also shares great career advice on curiosity, relationships, and why saying yes(!) to scary opportunities can completely change your path.

We also talk why human connection still matters in an increasingly automated industry. A great listen for anyone who loves retail media, commerce, data, or hearing how the people shaping this industry actually got here.