The Story of Sarah Marzano

In this episode of Shopless, we welcome eMarketer principal analyst Sarah Marzano for a fun, fashionable, retail media conversation about how she got here, from working in consignment and studying merchandising at FIT, to buying kids’ clothes at Macy’s and Lord & Taylor, to becoming one of the sharpest voices covering retail media today.

We talk about what it’s really like to be a buyer, why cashmere can haunt you, how e-commerce changed retail planning, and how Sarah’s path has shaped the way she looks at the industry.

We also get into retail media’s next chapter, why merchants and media teams need to understand each other better, in-store media, marketplaces, conferences, conference outfits, and why men maybe need to update their pants silhouettes.